About Us
Sweet Salma Incorporated is a family-owned specialty distribution and sourcing company founded in 2024, serving retailers, boutique stores, hotels, hospitality groups, and business-to-business partners across the United States.
Our core business is distribution, supplying operationally approved, high-performing brands that meet the standards of hotels, corporate environments, and professional retail—primarily established U.S.-based and local brands, complemented by select international and specialty products when appropriate.
We focus on products that perform—items that move efficiently, meet brand standards, and align with real-world operational needs. Our role is not to overwhelm clients with excessive options, but to deliver dependable solutions that integrate seamlessly into existing operations.
Sweet Salma is named in honor of our daughter, Salma. In 2022, she was diagnosed with leukemia. After more than two years of treatment and recovery, she was declared leukemia-free in mid-2024. Her journey shaped the values behind our company and the way we approach business.
What began as a personal story has grown into a professionally structured distribution operation built on reliability, accountability, and long-term partnerships—without compromising efficiency, pricing discipline, or scalability.
Our Mission
A Professional Distribution Business With Purpose
Our mission is to operate a scalable, dependable, and performance-driven distribution company while contributing meaningfully beyond commerce.
Sweet Salma is built to support:
- Retailers that require consistency and dependable supply
- Hotels that rely on approved, recognizable brands
- B2B partners who value speed, flexibility, and accountability
As part of our commitment, 10% of sales are allocated to support children and families battling leukemia. Contributions may include direct family assistance, transportation support, essential needs, and funding toward treatment and research initiatives.
We believe commercial success and social responsibility can coexist—without sacrificing professionalism, operational excellence, or financial discipline.
Our long-term vision is simple: to contribute toward a future where childhood leukemia reaches a 100% cure rate, with treatments that are shorter, less invasive, and less painful.
This belief is reflected in our guiding phrase:
“A Treat Today. A Dream Tomorrow.”
Sweet Salma is designed for sustainable growth, long-term impact, and responsible leadership.